In a letter sent by the latter's lawyers, they had the following to say;
"Our client is the publisher of the Daily Times, Weekend Times, Sunday Times and Business Times amongst other newspapers and special publication.
In Nigeria, the word ‘Times’ when associated with any newspaper publication has come to have a secondary meaning as denoting our client’s publication by the reading public, and that is the extent of the goodwill our client enjoys in the word ‘Times’ as a matter of trade name. Your publication, ‘PREMIUM TIMES’ has a tendency of appropriating our client’s extant goodwill as already explained above and constitute actionable passing off. We, therefore, demand that you forthwith cease and desist from using the ‘TIMES’ in your future publications.”.
As at the time of this post, Premium Times was seeking legal advice to determine the next course of action.