Saturday, 10 October 2015

Beyonce x Rihanna Join Forces to Take Down 'ElevenParis'

As much as reports make them seem like sworn enemies, Beyonce and Rihanna always find a common ground to working together.

‘ElevenParis’ is a Parisian retailer who over time has used the names and likenesses of celebrities including Kanye, jayZ, Pharell, on products without their consent, or paying royalties.

According to Vogue;
"Almost sixty violations against the musicians are listed in the lawsuit in which the group (which includes Kanye West & Jay Z) is seeking the end of manufacturing for all offending items; as well as unspecified damages including not only legal fees but also the profits made from the items.

But this is where the plot thickens.

Firstly, it seems that this isn’t the first time that the company has fallen foul of this group of celebrities, as the suit details a prior warning: “Even after receiving warning to cease selling the infringing goods, defendants continue to sell unauthorised products and to trade upon the goodwill associated with the plaintiffs, all for defendants’ profits.”
Secondly, some of the stars in question have relationships with the brand,The Fashion Law reports: “Kylie Jenner (sister-in-law of Kanye West) was recently featured on ElevenParis’s website in its ‘Karl is my Father’ T-shirt; Solange Knowles, Beyoncé’s sister, fronted one of its recent ad campaigns; and finally, the final cause of action in the complaint is one for breach of contract on behalf of Beyoncé, claiming that ‘the defendants entered into an agreement with Beyoncé in January 2015’ and subsequently breached it in connection with its sale of the infringing goods."